World Class Marketing
We Don't Just List
Your Home. We Build
Its Audience.
Most property managers post your home on Airbnb and wait. We build a following around it — on Instagram, Facebook, and TikTok — so guests come to you, not just a platform.
The Status Quo
Most Managers
Stop at the Listing.
The typical vacation rental manager uploads your photos to Airbnb, sets a price, and calls it marketing. Your property becomes one of thousands in a search grid — indistinguishable, competing on price alone.
We think differently. Social media is the most powerful direct booking channel available to vacation rentals — and almost no one is using it well. That's our advantage, and yours.
The Standard Approach
- — Upload photos to Airbnb
- — Set a nightly rate
- — Wait for bookings
- — Compete on price
- — No brand, no following
The Stay Vermont Way
- ✓ Build a social following
- ✓ Create content, not just listings
- ✓ Drive direct bookings
- ✓ Command premium rates
- ✓ Your home has an audience
Where We Show Up
Platform-Native Presence
Each platform has its own language. We speak them all — with content built for the algorithm, the audience, and the moment.
@stayvermont
Property showcases, Vermont lifestyle reels, seasonal content — building an audience that follows your home, not just a platform.
Stay Vermont Official
Community engagement, local events, property features, and direct owner outreach — the channel where Vermont homeowners are.
TikTok
@stayvermont
Short-form video tours, behind-the-scenes preparation, and Vermont travel content that reaches a new generation of travelers.
The Work
What We Actually Do
Real deliverables. Not a vague promise of "social media management."
Professional Photography
Every property in our portfolio receives a dedicated professional photo shoot — wide angles, detail shots, lifestyle imagery. Not stock. Yours.
Video & Reels
Property walkthroughs, seasonal transitions, and short-form reels optimized for Instagram and TikTok. Motion content converts.
Seasonal Content Calendars
We plan content around Vermont's calendar — foliage, ski season, mud season, summer. Your home is always in context.
Vermont Lifestyle Storytelling
Posts that aren't just about your property — they're about the experience of being in Vermont. That's what builds real followings.
Engagement & Community
We respond, interact, and build community around your listing. Followers become guests. Guests become repeat visitors.
Direct Booking Campaigns
Social channels funnel traffic directly to your property page, reducing OTA dependency and improving your net income.
See It In Action
Follow Along on Facebook
Updates, seasonal highlights, and a look at life across our Vermont properties.
Ready to Stand Out?
Let's Build Your Audience
A free marketing audit for your property — no obligation, no pressure.